Introducing Facebook Shops: Setup your e-commerce Shop across Instagram, Facebook, WhatsApp, Messenger

Have you been wondering how you can Setup an e-commerce page where customers place orders directly? Well, search no more! Facebook just introduced the Facebook Shops and all I’m writing about now is about what it is for you as a Small Business Owner.

A couple hours ago, Facebook announced Facebook Shops, and it’s idea is simple. An e-commerce platform, embedded across Facebook apps. Instagram, Facebook, WhatsApp, Messenger.

This platform is to make “users experience the joy of shopping versus the chore of buying”. With this feature, both small and big businesses can buy directly from within the Facebook ecosystem, without having to navigate through another platform.

Business Owners can customise the Facebook Shops to suit and portray their brand identity, and personalisations.

According to Facebook, when users find a product they would love to buy, they can simply click on the product and make purchase either on the website of the vendor or inside Facebook, as far as the vendor has enabled “checkout” (in the US).

This announcement, as made on Facebook blog, states that Facebook shop will be found on a business’ Facebook page or Instagram Profile.

While Pages will be on Facebook and Instagram, in the case of any inquiry, that’s where WhatsApp and Messenger comes in. These will also help with the tracking of orders and more.

Facebook promised improved features coming to the different platforms soon. For instance, in the nearest future, you will be able to complete shopping for a product directly within WhatsApp.

As a company that has had its fair share of suits as per breach of privacy and election manipulations, Facebook is laying emphasis on how it has built Facebook Shops to be particular about privacy.


The Future

Facebook is looking to have Live Shopping, as creators and users engage in Facebook live video. The statement also revealed that the company has plans to leverage on the Instagram Explore feature to help users discover products they’d love to buy.

Instagram Shop will be rolled out soon, and later in the year it will made available on the menu bar. With one tap, you get to access the Shop feature.

A whole lot of features are promised, and it actually still remains unclear how far Facebook will take the shop feature.

The launch begs the question of how will the launch affect the likes of Shopify, WooCommerce, etc.

This might end up being a major revolution in social media and e-commerce as we know it, and it’s only interesting to watch what unfurls from here henceforth.


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