Bird Box features Sandra Bullock a mother of two, leading her children through dangerous terrain all blindfolded in other to avoid the mysterious being compelling people to commit suicide.
Many viewers took this act as an adventurous challenge and decided to accept the challenge, carrying out dangerous tasks with blindfold. Many viewers took it too far which results into series of accident.
This act has prompted Netflix to make an official release to warn people not to do the Bird Box challenge.
Netflix wrote on their twitter account “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELF WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes”.