“Grammys Are Not For Us But For Americans” Hip TV Boss.

    CEO of Hip Tv and the organizer of the popular Headies awards, Ayo
    Animashaun, has made a statement on the Grammy Awards and
    according to him, Nigerians artistes don’t deserve to win the
    popular Award show in America.

    In a recent interview with Tribune, when Ayo Animashaun was asked
    what is limiting Nigerian music from winning the Grammys ( which is an award
    presented by The Recording Academy to recognize achievement in the mainly English- language music industry) he said:

    “I really don’t understand why Nigerians want to win the Grammys.
    Grammys are not for us, but for Americans. We should get that
    right. They put everybody in one world music category. We are not
    their focus. It is not for us. Yes, we can win awards, but they do
    not show us the way they run the award category during the show.
    .
    I think we should make our own awards, our own Grammy and I
    would say it any day that the Grammy is not for us. They have built
    something big for themselves. Let them come and win awards in
    Nigeria or Africa.

    We don’t celebrate our own things. It’s just a shame. I have been to
    the Grammys many times and I don’t see many African artistes.
    They don’t particularly care because they recognise, mainly, their
    industry. They don’t know you exist. .

    You go there taking pictures with them and when you are taking
    pictures with them, the guy is already looking somewhere else. See
    all the artistes that paid for international collaboration. What
    happened? .

    They collect your money and they don’t want to come back. They
    don’t want to collaborate with you. And you know what? You will
    make so much money here if you really work hard and you will be
    known in the whole of Africa. .

    Build your own. If I tell a sponsor now that we should take five
    artistes to the Grammy awards, they would be ready to do that but
    when it comes to Headies, we will be begging for sponsorship. .
    Grammy is not our thing. Let’s do our thing. Let’s make it big and
    fantastatic. Why do you want to win Grammy. There is no World
    Cup for music.”

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