CEO of Hip Tv and the organizer of the popular Headies awards, Ayo
Animashaun, has made a statement on the Grammy Awards and
according to him, Nigerians artistes don’t deserve to win the
popular Award show in America.
In a recent interview with Tribune, when Ayo Animashaun was asked
what is limiting Nigerian music from winning the Grammys ( which is an award
presented by The Recording Academy to recognize achievement in the mainly English- language music industry) he said:
“I really don’t understand why Nigerians want to win the Grammys.
Grammys are not for us, but for Americans. We should get that
right. They put everybody in one world music category. We are not
their focus. It is not for us. Yes, we can win awards, but they do
not show us the way they run the award category during the show.
I think we should make our own awards, our own Grammy and I
would say it any day that the Grammy is not for us. They have built
something big for themselves. Let them come and win awards in
Nigeria or Africa.
We don’t celebrate our own things. It’s just a shame. I have been to
the Grammys many times and I don’t see many African artistes.
They don’t particularly care because they recognise, mainly, their
industry. They don’t know you exist. .
You go there taking pictures with them and when you are taking
pictures with them, the guy is already looking somewhere else. See
all the artistes that paid for international collaboration. What
They collect your money and they don’t want to come back. They
don’t want to collaborate with you. And you know what? You will
make so much money here if you really work hard and you will be
known in the whole of Africa. .
Build your own. If I tell a sponsor now that we should take five
artistes to the Grammy awards, they would be ready to do that but
when it comes to Headies, we will be begging for sponsorship. .
Grammy is not our thing. Let’s do our thing. Let’s make it big and
fantastatic. Why do you want to win Grammy. There is no World
Cup for music.”